Mogo has grown drastically since being introduced to the public market in 2015. Initially focused on traditional banking products, Mogo set out to create new mobile-first, innovative products. Today, Mogo has seven key products available under one account. With many challenges during its maturation, MoneyUp is a key turn for Mogo as a fintech company. But bundling products into a mobile-first experience was not enough. Mogo needed to create best-in-class financial products with an experience designed to significantly improve users financial health.
#1– FINANCIAL STRESS
According to 76% of millennials.
#2 – BE DEBT FREE
57% of Canadians carry credit card debt.
#3 – FINANCIAL GOAL BUILT WEALTH
68% of Canadians say they won’t have enough savings to last through retirement.
MISSION
Make it simple and engaging for consumers to get financially fit by ensuring they are increasingly exposed to communications, questions, and experiences that explain the purpose of MoneyUp with Mogo. Additionally, ensure the Mogo experience provides the user with updates on their journey to make solid financial decisions and improve financial health. All that while giving to the user quick access to principles and plans to help them spend less, save more, and get rich through the Mogo experience.
AUDIENCE
All existing and new members. They are committed to a goal and are chasing it relentlessly. They are self-aware; they feel financial stress and its impact on their quality of life. They are optimistic. They have faith that with hard work anything can be achieved, and they are convinced there is a better way to solve most problems. They are frustrated. They have a chip on their shoulder and believe in the democratization of the ability to get wealthy – it’s not just for the top 1%. They ask, "Why can’t everyone become a millionaire?"
MY ROLE
Lead Product Designer
4 designers
PROCESS
SOLUTIONS
#1– IMPROVE ONBOARDING EXPERIENCE
Clearly communicated the purpose of the app on the home screen to align with what drove the member to this critical conversion step in the first place.
Adjusted create profile communications to ensure the user understands that personal financial information is being collected to make appropriate recommendations based on their financial situation.
#2 – REVAMP THE MAIN DASHBOARD
Labelled each product with constant reminders of the value each section can play in members' financial life. Redefining the product ordering and categorization helps members understand how to use products in tandem with one another to better advance their financial health.
Aligned the inactive state communications for each product with the holistic MoneyUp value proposition, ensuring a clear and consistent message greets members who have just educated themselves through our marketing content.
#3 – UPDATE PRODUCT DASHBOARDS
Redesign individual in-active product dashboards utilizing a single standardized design template and components to bring new content and cross-product UX consistency. Focused on communicating real-world benefits of product features versus the mechanics of features themselves, always striving for product alignment to the holistic MoneyUp theme.
